#### Integrated apps and built-in integrations

An [**integration**](/content/integrations/index.html) connects Datamorf to a third-party platform so it can read from or write to that system as part of a workflow.

For example, a workflow can:

- Retrieve contacts from **HubSpot**, enrich them with data from **Apollo**, and then send alerts to **Slack**.
- Extract sales data from a **database**, clean it, and load it into **Google Sheets** or **Salesforce**.

Integrations in Datamorf can be configured to act as:

- **Triggers** – Start workflows automatically based on an event in a connected app (e.g., new lead created, deal stage changed).
- **Sources** – Fetch additional data from APIs, databases, or SaaS tools mid-workflow to enrich the records being processed.
- **Destinations** – Send processed data to other systems at the end of the activation pipeline.

Datamorf currently supports 30+ integrations covering the most common GTM stack — CRMs, outreach tools, enrichment providers, databases, and ad platforms. New integrations are added regularly and can typically be delivered within **2-3 days** upon [request](https://datamorf.canny.io/integrations).

##### **What Is a Built-In Integration?**

A **built-in integration** allows you to use third-party services **without creating an account** on each of those platforms. Instead, Datamorf manages the connection and billing internally, so you can use these services seamlessly inside your workflows.

Examples of built-in integrations include:

- AI models (e.g., ChatGPT) for lead scoring, classification, or copy generation
- LinkedIn Scraper for extracting profile data from LinkedIn
- Email validation services for verifying contact addresses before outreach

Usage of built-in integrations is billed with Datamorf credits. Your available credit balance is used first; any remainder is billed at the end of the billing cycle. Credit consumption is visible from the Dashboard.

This system allows teams to leverage powerful third-party services without managing multiple accounts or dealing with complex billing across vendors.

##### **Summary**

- **Integrations** connect your Datamorf workflows to external apps and data sources your GTM team already uses.
- **Built-in integrations** let you access premium third-party tools like AI models or LinkedIn scrapers directly inside Datamorf, with no external setup required and automatic credit-based billing.

Together, these integration types make Datamorf a unified activation platform capable of connecting, enriching, and acting on data across your entire GTM stack.